Knowledge Skills Attitude

Develop Skills

Knowledge Skills Attitude

Change Attitudes

Knowledge Skills Attitude

Provide Knowledge

About Us

Organisations and employees are all unique but one thing is clear – they all need nurturing and developing.

Sarah Goodfellow
Knowledge Skills & Attitude Limited was established in 2005, situated in the Idyllic village of Ramsbottom in Lancashire. It was founded by Managing Director and Principal Consultant Sarah Goodfellow. Having held a number of Senior Learning & Development roles in large retail organisations, she felt that her experiences with training providers often fell short of the mark. She felt that there was a place in the market for a training company that truly understood and could service the needs of organisations.

There are two main elements of the business;

• Learning & Development - design, develop and deliver training / learning & development interventions

• HR & OD Consultancy Services - provide interim & consultancy services in the OD & HR arena
We believe that organisations and employees are all unique but one things is clear – they all need nurturing and developing in order to perform at their very best. Here at KSA we work with our clients to provide training & consultancy services that;


• Develop SKILLS


We have worked with a wide range of clients both here in the UK and around the world to do just that!

Our Team

Meet the KSA team…..we are a group of like-minded professionals with complimentary skills and styles. We have extensive management experience across a variety of industries, as well as being seasoned Learning & Development facilitators and project managers.

Hello & Welcome!

I'm Sarah...

Sarah Goodfellow
Managing Director & Principal Consultant

Nice to meet!

Hello, I am Jeanette.

Jeanette Etherington
Training Consultant

Hello there

I'm Graham...

Graham Proud
Training Consultant

Hi Everyone

My name's Phil.

Phil Clarkson
Sales Training Consultant

Why Choose Us?

We're Straight Forward

KSA have a very direct and transparent approach with our clients. We won’t 'blind you with science' instead 'What you see is what you get!'

We're Collaborative

You may hire us for our expertise but we passionately believe in working with our clients. We view every project as a partnership.

We’re Professional

Clients trust us to champion and uphold some key corporate values during the course of our work. All our trainers have professional L&D qualifications and demonstrate best practise at all times.

We're Pragmatic

Business constraints come in many shapes and sizes and we work with our clients to understand these constraints and produce practical outcomes which fit these needs - it’s a balancing act!

We’re Creative

People learn effectively when they have fun. We use our creativity to put a different spin on course content to enhance the learning experience. We aim for maximum interaction.

We’re Adaptable

Chameleon like we gently adapt to the different environments found in different organisations. It doesn’t end there... we are totally flexible to all our clients’ needs.

Getting the ball rolling

We appreciate that sometimes you’ve not made a firm decision or got sign off for a project and this may put you off engaging with potential training providers. Here at KSA we have an informal engagement process and then a formal process that gets any project underway.

1. Call
2. Chat
3. Understand
4. Plan

Getting the ball rolling

Give us a call or even e-mail us to request we call you at a time that’s convenient. We can then chat about your requirements or the challenges you face. We won’t ask you for formal details or a commitment – it’s purely a chance to have a no obligation discussion about your needs and potentially what KSA could do to meet them. The outcome of this discussion will be a mutual understanding of the requirement and how it could be met. We find this informal process works well and that the clients leave with a plan of how to move forward with their project.

Should you wish to proceed with KSA for your project then there is a more formal approach. Most projects have four stages;

Research & Familiarisation

This usually involves spending time with the client on site to truly understand the project in the context of the organisation and its culture and to engage with key stakeholders. This could range from a couple of hours to a number of days depending on the project.

Design & Customisation

This is completed away from the client and involves developing the content, materials and activities together for a training intervention or development of a project plan if it is an OD project. The design and customisation phase is to provide the client with a totally bespoke solution which incorporates the vital cultural information gathered in phase 1.

Delivery / Facilitation

Once things have been designed we can then execute the project either delivering training or project management.

Evaluation / Feedback

We provide the client with feedback from every course and project but can also work closely with you for more detailed evaluation so you can understand your return on investment.

What people say?

Sarah worked with us during a particularly challenging time for the business when we had to deliver large scale change. She worked with us in a very pragmatic and commercial way to introduce a variety of mechanisms that would assist the change process. Although challenging she was also extremely supportive in her approach. She used a blend of different approaches (consultancy, coaching, mentoring, direction, training) in order to get the right solutions for us.

Lisa Wright, Magnet Limited.

What people say?

KSA quickly understood our requirements and integrated into our organisation, adopting our language and values enabling them to building credibility with stakeholders. Their approach was very flexible, relaxed and friendly yet at the same time professional making them very easy to work with. From the start their focus was on ensuring they met our needs, they suggested strategies which ensured colleague engagement and consequently the new review process was welcomed into the organisation and is now being fully utilised at all levels.

Steve Chapman, The Midcounties Co-operative.

What people say?

Sarah is a highly professional consultant who is acutely aware of the challenges faced in organisations today. She was easy to work with and is extremely customer centric in her approach to projects. Materials are produced to a high standard and timescales are always adhered to. She is open to feedback and adapts her approach and/or materials accordingly. I would highly recommend her services in coaching and training.

Sharon Cooper, United Utilities.

What people say?

We have engaged the services of Sarah Goodfellow of KSA Ltd on a number of occasions and have always found her to be a consummate professional, extremely knowledgeable and flexible in approach: She can work quickly and accurately to deliver business results. The approach she took with all projects was to work collaboratively with the team in order to truly understand the challenges the organisation faced. Armed with this information she was then able to implement innovative, practical and commercially focussed solutions.

Kara Mardell, Tyco.


Call Us
01706 823 059
07939 252 775
294 Bolton Road West, Ramsbottom, Lancashire BL0 9QF
All the fields are required